User Experience Survey Overview H1.2020 | Honeygain
A month ago we initiated a new thing on the Honeygain grounds - we conducted a first ever Honeygain User Survey. With it we wanted evaluate how users see the little bee brand, where we should improve and how well the platform educates users on the residential proxy industry, which Honeygain works in. Also, as we are getting ready for a mild Honeygain rebranding, we wanted to get some user feedback for the finishing touches.
The survey was conducted over three weeks - from the 8th to the 29th of June 2020. The Honeygain app users were invited to participate in our dashboard and social media accounts. 50 lucky participants (selected from the 150 highest quality replies) were rewarded with $5 added to their Honeygain account. In total, we have received 15.752 survey answers and as this accurately reflects the user experience and awareness we've put it on a fancy report!
Download the report bellow, or read the key points in the short summary.
On the subject of user experience, it was evident that Honeygain was easy to use with a 4.4 rating out of 5. As a consequence, around 90% of respondents return to the Honeygain app daily, with 73.1% using the app multiple times per day. Even more rewarding was the fact that 62.7% of respondents have learned something new from joining Honeygain.
We’ve also asked users for suggestions on how we could improve our app within the dashboard, and some of the improvements listed will be implemented soon. On top of that, we have discovered that the most common issues our users experience stem from technical difficulties.
Also, 82.8% of our respondents would recommend Honeygain to either a friend or a colleague, leading us to the conclusion that Honeygain has already built a lot of trust within the community. Cheers to that.
When it comes to the user awareness, we wanted to evaluate how well our business model is understood. The results show that 71.7% of our respondents have read some material on residential proxies and their use-cases either on Honeygain’s blog or social media to educate themselves further, but the crucial point is that 29.3% haven’t. Honeygain will put more effort into producing engaging material on our social media, blogs and dashboard to reach all of our users.
Lastly, we asked users to evaluate how easy it is to understand the use cases for the Honeygain network. The results came back very positively, scoring 3.97 out of 5.
Also, we were pleased to see that people felt comfortable sharing their internet connection with Honeygain, rating the comfort level 4.11 out of 5. This proves that Honeygain is a widely trusted brand, and we are on the right path to continue towards a transparent and ethical residential proxy industry. It has been our first survey, but it’s definitely not the last! As we continue developing Honeygain, such surveys will help us to gather valuable insights and materialize them into beneficial features for all involved. It has been a fantastic year for Honeygain, and a huge thanks goes to each Honeygainer. We could've not done it without you. Now, it’s time to reach the new heights together!